You'll note the new name of my blog...I've had this name for my business floating around unofficially for a few years. I made a logo and made up cards while I was baking for local markets. Well, I did a name search and I win! No one in New Brunswick has a bakery business by that name, though there are many in Ontario and West with sugar in the title but none just titled Sugar.
I thought of a few alternatives, but Sugar is simple, it designs well and it's memorable. I was thinking of expanding it to Sugar n' Spice but there are over 50 sugar n' spice businesses in Canada...and some of them involve strippers. SO Sugar it is!